![]() ![]() ![]() Laurentia Romaniuk, Instacart’s Trends Expert, explains this phenomenon: Peanut M&Ms or Reese’s Peanut Butter Cups? Twizzlers or Red Vines? Sweet Tarts or Smarties? Do you sense a theme, and do you have a preference? Our spellbinding insights illustrate a shift in confectionery preferences across the United States, showing us we’re more likely to favor one type of candy over its close competitor. Following chocolate, 56% of those who buy Halloween candy will purchase fruity and chewy candy, which explains why Twizzlers fall in 6th followed by Starburst in 9th on the top 10 list. Reese’s Peanut Butter Cups come in first - because we all know those fresh, seasonal pumpkin-shaped peanut butter cups are hard to Reese-ist - followed by Peanut M&M’s in 2nd, M&M’s in 3rd, Snickers in 4th, Hershey’s Milk Chocolate in 5th, Twix in 8th, and Milky Way in 10th. Our survey found that 84% of the people who buy Halloween candy will be picking up chocolate, so it’s no surprise the smooth confection reigns supreme by taking 8 out of the top 10 spots. Starting with the top 10 most popular candies sold from Halloween 2021, here’s what we can expect candy bowls will be filled with again soon: ![]() Further, regardless of whether or not Americans like Halloween, 82% still say they purchase Halloween candy - which is a lot of sugar we’re going to break down for you… Halloween is a big deal □ - according to a recent Instacart survey of more than 2,000 Americans conducted online by The Harris Poll, 72% of Americans like Halloween and about a quarter of Americans (24%) say Halloween is their favorite holiday, with only a small 7% who noted they dread the bewitching festivity. Each Halloween, we glean major insights from Instacart’s purchase data to see what Halloween candies people enjoy - or fill trick-or-treaters’ stashes with - and this year, we’re here to deliver sweet new findings of some striking candy rivalries that demonstrate candy preferences throughout the U.S., in addition to other spooktacular insights. Spooky season is here, which means Halloween planning is already underway, pumpkins are gracing front porches and candy is about to have its biggest moment. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |